If there is one thing we can say about this cleaner, it's that they did not lie about the foam. It is the foamiest foam cleaner around. Remember what causes all that foam? Oh, yea. Chemicals. Lots and lots of chemicals. I know we all like the feeling and sight of a bunch of bubbles. It gives us that good clean juju we all need to feel when done scrubbing. We need to get over that. Seriously. It just is NOT worth our health so we can see some bubble action. I know it's hard. I, myself, struggle with the need for bubbles. We CAN and WILL overcome the bubble dependency.