It means, instead of investing in billboards, tv commercials, storefronts, and magazine advertising, Young Living is investing those dollars in YOU! They are counting on you to do the services of ALL of those venues! They are also counting on your leadership and dedication in growing their business. In exchange, they are paying what would normally go out in lost advertising. Be GREAT. If you are not doing all of those things, you are failing Young Living and your team. Give 100% all the time.